{"id":480,"date":"2016-02-03T14:30:48","date_gmt":"2016-02-03T13:30:48","guid":{"rendered":"http:\/\/www.webforumet.no\/blogg\/?p=480"},"modified":"2016-02-03T14:30:48","modified_gmt":"2016-02-03T13:30:48","slug":"vi-klikker-stadig-oftere-pa-newsfeed-og-display-annonser","status":"publish","type":"post","link":"https:\/\/www.webforumet.no\/blogg\/vi-klikker-stadig-oftere-pa-newsfeed-og-display-annonser\/","title":{"rendered":"Vi klikker stadig oftere p\u00e5 newsfeed- og display-annonser"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-481\" src=\"https:\/\/www.webforumet.no\/blogg\/wp-content\/uploads\/klikke-annonser-300x236.jpg\" alt=\"klikke-annonser\" width=\"300\" height=\"236\" srcset=\"https:\/\/www.webforumet.no\/blogg\/wp-content\/uploads\/klikke-annonser-300x236.jpg 300w, https:\/\/www.webforumet.no\/blogg\/wp-content\/uploads\/klikke-annonser.jpg 448w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Klikkraten p\u00e5 annonser i Facebook News Feed og Google Display Ad Network \u00f8ker stadig, mens veksten i sponsede s\u00f8keresultater avtar. Dette fremg\u00e5r av en ny unders\u00f8kelse om markedsf\u00f8ringstrender Adobe utf\u00f8rte i fjerde kvartal 2015.<\/strong><\/p>\n<p>Unders\u00f8kelsen viser at klikkfrekvensen (CTR) for newsfeed-annonser p\u00e5 Facebook var 36 prosent h\u00f8yere i fjerde kvartal 2015 enn i samme periode \u00e5ret f\u00f8r. Klikkfrekvensen for Google Display-annonser var 27 prosent h\u00f8yere i fjerde kvartal 2015 enn i samme periode \u00e5ret f\u00f8r.<\/p>\n<p>Veksten i sponsede s\u00f8keresultater (betalte s\u00f8k) avtar ettersom annons\u00f8rene fokuserer p\u00e5 andre kanaler. Globalt var veksten 3 prosent i fjerdekvartal 2015, ned fra 12 prosent vekst i samme periode \u00e5ret f\u00f8r. Til sammenligning falt veksten i Europa fra 17 til 5 prosent.<\/p>\n<p>&#8211; I l\u00f8pet av de siste \u00e5rene har fokus endret seg mot en sterk brukerorientert markedsf\u00f8ring kombinert med programmatiske l\u00f8sninger. Det er derfor ikke noen overraskelse at vi ser en avtakende vekst i betalte s\u00f8k. Teknologien har utviklet seg og kan i st\u00f8rre grad koble hele kundereisen og levere relevante opplevelser. Potensialet for videre vekst p\u00e5 dette omr\u00e5det er enormt, sier H\u00e5kan Ced\u00e9ll, Business Manager for Adobe Media Optimizer.<\/p>\n<p><strong>Om unders\u00f8kelsen<\/strong><\/p>\n<p>Adobes &laquo;<a href=\"http:\/\/www.slideshare.net\/adobe\/adobe-digital-index-q4-2015-advertising-report\">Q4 2015 Digital Advertising Report<\/a>&raquo; er basert p\u00e5 anonyme, aggregerte data fra Adobe Marketing Cloud. Resultatene i Q4 2014 og Q4 2015 er basert p\u00e5 mer enn 400 milliarder digitale annonsevisninger fra sosiale og s\u00f8keplattformer (som f.eks. Google, Facebook, Yahoo, m.fl.) og brukeraktivitet p\u00e5 mer enn 4000 hjemmesider p\u00e5 tvers av bransjer. Les mere <a href=\"http:\/\/www.cmo.com\/articles\/2016\/1\/28\/adi-q4-2015-digital-advertising-report.html\"> her<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klikkraten p\u00e5 annonser i Facebook News Feed og Google Display Ad Network \u00f8ker stadig, mens veksten i sponsede s\u00f8keresultater avtar. Dette fremg\u00e5r av en ny unders\u00f8kelse om markedsf\u00f8ringstrender Adobe utf\u00f8rte&hellip;<\/p>\n","protected":false},"author":6,"featured_media":481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annonsering","uk-clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Klikkraten p\u00e5 annonser i Facebook News Feed og Google Display Ad Network \u00f8ker stadig, mens veksten i sponsede s\u00f8keresultater avtar. Dette fremg\u00e5r av en ny unders\u00f8kelse om markedsf\u00f8ringstrender Adobe utf\u00f8rte i fjerde kvartal 2015. 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