{"id":565,"date":"2019-08-16T09:25:35","date_gmt":"2019-08-16T08:25:35","guid":{"rendered":"https:\/\/www.webforumet.no\/blogg\/?p=565"},"modified":"2019-08-16T09:43:22","modified_gmt":"2019-08-16T08:43:22","slug":"proper-keyword-research","status":"publish","type":"post","link":"https:\/\/www.webforumet.no\/blogg\/proper-keyword-research\/","title":{"rendered":"How to do a Proper Keyword Research?"},"content":{"rendered":"\n

How to do a Proper Keyword Research?<\/span><\/p>\n

It has been said: keyword research is the market research for the 21st century. It\u2019s not as easy to do as you would like, but much easier than you think. It is in the range of \u201cwe are going to show you exactly how to do it in this article\u201d. Let\u2019s get through the entire process and find your business the right keywords and learn what are the metrics you should be looking at during research.<\/b><\/p>\n

Keyword types<\/span><\/h1>\n

You can categorize keywords in many ways. But when you are doing keyword research in order to <\/span>create high-ranking content<\/span><\/a>, the first thing you should look at is intent. Based on the <\/span>intent <\/span><\/a>a user has when running a search query in Google they could be looking for different things. This means there are…<\/span><\/p>\n

    \n
  1. Informational keywords.<\/span><\/li>\n
  2. Transactional keywords.<\/span><\/li>\n
  3. Navigational keywords.<\/span><\/li>\n<\/ol>\n

    Informational keywords:<\/b> the user is seeking information. They want to know when the Battle of Waterloo took place or how much horsepower a certain car has. Users running these queries are usually ones with none or weak purchase intent, at the most they are comparing different products – so they are the ideal audience of useful content.<\/span><\/p>\n

    Transactional keywords: <\/b>phrases that communicate a strong purchase intent, many times including the word \u201cprice\u201d for example. They can be targeted with landing pages, product or category pages.<\/span><\/p>\n

    Navigational keywords: <\/b>not really your ideal target audience, they are usually just trying to find sites or sections that they don\u2019t remember the URLs for. Just make sure you rank at #1 for your own brand.<\/span><\/p>\n

    How to find keywords?<\/span><\/h1>\n

    \"\"<\/p>\n

    There are many, many ways to create you first lists, and they don\u2019t even have to be precisely right, as later on you are going to validate these. First, try to come up with topics, phrases, questions that you ideal customers might type into Google and are relevant to your business. You can do this in various ways:<\/span><\/p>\n