Noe som underbygger min teori, bare videreutviklet Google Test Lets Users Vote, Add and Delete Sites in SERPS Google says that this experimental feature will not be used much, only available for a few weeks, but keep in mind, giving the Google user the ability to vote on sites themselves in the search results … and add sites, will probably have a definite effect on the Google ranking algorithm and Google can use these easy votes or ‘buries’ as a method to gauge the quality of sites. Meaning if a site is buried enough by a random sample of Google users, perhaps that site should not be in the top SERP’s for some keyterms. Then again, if the user does not click on a site listing, how can they know that the site has no quality? Ideally Google would not count a bury if the site’s listing in the SERPs is not clicked on and/or the user does not spend significant time on the site. However, webmasters should now (if they had not before) take a deep look into how their site is presented on Google, because a bunch of meaningless keyword stuffing in the URL or horrible description listing may lead to users voting a site out of their SERPs.